Ed Sheeran Mathematics TOUR
WITH MÉDICINES SANS FRONTIÈRES
One of Proper Production’s most rewarding partnerships has been the one with Medicins Sans Frontiers, aiding their live-music-related fundraising activities for many years and building successful relationships with the likes of Muse and Florence and the Machine.
In 2019 conversations with Ed Sheeran’s touring team began, and MSF were invited to come on the road for the last leg of his Divide tour. And when his worldwide production extravaganza the Mathematics Tour began to come together, they were naturally part of the equation.
Working closely with the designers and fabricators, Proper helped to create a touring presence that was closely tied to the show aesthetics, making it clear to Ed’s fans that MSF were there as an integral part of the tour.
The Mathematics tour tie-up has rewritten the rule book on how a charity can work with a stadium artist on a genuinely worldwide basis – and the results speak for themselves, having so far raised over £800,000 with many more shows to go, through New Zealand, Australia, North America and beyond.
We are proud and humbled to be involved . . .